Modern Minimalist client gifts

Posted on September 20, 2014

Here at Design Aglow we love to save you time while making you look great. Leesia Teh shares her experience with one of our newest products, the Modern Minimalist Mini Books:

"These designs were so clean and lovely I hardly needed any customization. I added my logo to the back cover of the accordion book, and moved a few of the image layouts on a couple pages to suit the orientation of the images I was using - it probably took about five minutes! It was great to have all the guides and image masks already laid out so I could just drop in my images and add the pets' names. I love all the fonts used in the Minimalist line so I didn't need to make any changes there.

I always like to include something unexpected in client orders as an extra thank-you, and the Modern Minimalist Mini Books were just what I needed. They fit my branding perfectly - classic and clean. I also have the Minimalist Packaging Accessories (and Minimalista Holiday Cards!), so when I added this accordion book into the packaging, it looks fantastic. For all the Minimalist products, I love the clean lines and fonts with just enough embellishment that they enhance the design but don't detract from the images. Even though the mini book templates look simple, it saves so much time to have the image masks already laid out and properly aligned. Even though I didn't use non-square book templates, they were still great for giving me inspiration to tweak the square templates so that each client would be getting a unique design that fit their pets' photos best.

Clients love these! They carry them around in their bags and show them off as brag books. Being able to give them something that fits my style really helps enhance my brand."

Thanks for sharing, Leesia! We love your approach and are so happy for your success. Enjoy your $75 shopping spree on us~

Have you created something awesome with Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!

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How to Get a Jump Start on 2015 Sales

Posted on September 19, 2014

Does your business hear those crickets chirping in January, February and even March?

If you are like most photographers you get slammed with business during fall, only to have everything come to a screeching halt as Santa heads out to deliver those photo gifts.

So how can you plan for that dead period right after the holidays?

We have a smart and effective way to add some extra cha-ching in your Christmas stocking and to get sessions on the books for those sloooooooow days of winter.

Gift Certificates

We all have those clients that need a gift in a pinch. Hello, every dad everywhere.
Why not be prepared with a gorgeous, prepackaged gift certificates lined up and ready for clients to add-on as they come in for fall sessions?

Go the extra mile, take a photo of your beautiful prepackaged gift certificates and post about them on your blog, social media outlets, and even in your newsletter.

What You Need

A Design Aglow Show & Sell Kit (Or your favorite 5x7 frames)
4x6 or 5x7 Blank Gift Certificates
Pretty Packaging

How to Sell

Frame your gift certificates and style them with pretty ribbons and packaging, ready for gifting. Then, stage a photoshoot for your new product. Market your gift certificates and be sure to highlight their thoughtfulness.

Ideas for social media posts:
Treat mom with the beautiful family session she always wanted. Your Studio Photography’s Framed Gift Certificates make the perfect, thoughtful gift this holiday season”.

Need a last minute gift for that special someone? We now offer beautifully framed gift certificates for newborn, maternity, and family photo sessions.

You can offer gift certificates for any amount. You can also make certificates for a specific package (think January mini session), a product (like a framed 11x14 with your session), or a percentage off (30% off sessions before March 2015).

Pre-package your frames all at once for an easy and quick holiday sale! Or give each one as a gift with a purchase over $x so your best clients can give to their friends.

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Your 2014 Holiday Cards Have Arrived!

Posted on September 16, 2014

What’s white, silver & gold and will make your sales skyrocket this fall? The new Design Aglow 2014 Holiday Card Collections! This season we designed these lines with our three core principles in mind: to save you time, enhance your photography and increase your sales. We think these collections will help you do just that. And better yet, ALL four collections are on special intro pricing until midnight PST on Tuesday, Sep. 23rd (no codes necessary). Grab them now at a steal!

Special thanks to the following photographers for the use of their lovely images in our samples: Shaw Photography, Paula O'Hara Photography, Sarah Beth Photography, Alyssa Anne Photography, Audrey Blake Photography, Jennifer J Photography, Posey Quarterman Photography, Alyssa Saylor Photography and Cassie Green Photography.

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Step by Step: How to Get Started Selling Albums

Posted on September 09, 2014

Whether you’re tired of leaving money on the table or you just want to elevate the level of your studio into a full service, luxury experience, we are excited that you are ready to take the leap and start offering the best of products to your customers.

Welcome to the world of luxury products. We are so glad you are here.
What to do. What to do. We will break it down just for you.
  1. You must plant the seed that your studio sells albums (and hopefully other products like framed art too). Create a section on your site called “Fine Art Albums” and use our stunning, professional images and verbiage we provide in our Custom Albums Look Book to get you up and running. Make a blog post with the same content, announce it on your social media platforms, and drag it all into a studio email newsletter too!
  2. Take your favorite session from the last year or shoot a new one just for a studio sample album. Use our free Design Aglow Albums Template to design your album via our speedy plug-in action for Photoshop or drop and drag like a boss using our InDesign files. Upload your sample album here and choose a lovely color for the cover that will last though lots of showing and selling (we like a 10x10 album in fog fabric with a cover cameo for an easy seller that appeals to everyone).
  3. If you want real sample swatches of all our fabrics to show clients, you can add on our Sample Swatches too. We recommend it.
Your studio’s new album line has been born and marketed. You’re welcome ;-)
  1. When your sample album and swatches arrives, photograph them to highlight your album line for more images on your site, another blog post, newsletter feature and/or social media. Get that buzz going, baby.
  2. Every time you have a session, remember to enclose a Mini Album Guide (available with the Album Look Book) that you can have printed in sets of 25 in your welcome packet or other session materials.  Alternatively, you can send an email version if you want to save a tree. We recommend the paper version, because clients will look at it over and over again before their session, start envisioning their own albums AND share it with their friends, which is fantastic marketing…..because, hey, what other photographers send such beautiful guides?
  3. At the end of every session, or better yet when you book a session, make sure to schedule an Order Session. Yes, you heard us right. We want you to do In Person Ordering, friend. We want you to be successful, to sell your art and your new line of fabulous albums! We recommend scheduling your Order Sessions 2-3 weeks out, to give you time to create an A+ presentation of the absolute best images.
  4. Start your order session with a slideshow of all your edited images. (Remember to edit down to a reasonable number for an album, without any repeats of poses or similar images.) Cue the music. Your clients will fall in love with the images, they may cry, they will want them all.
“Of course you can have them all!” you say.

And then you show & sell a beautiful custom album.
It is treasured for eternity. The end.
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Get clients thinking of you every single day…..7 unique ways to do it.

Posted on August 19, 2014

minimialist-calendars-1113-01 minimialist-calendars-1113-02 minimialist-calendars-1113-03 minimialist-calendars-1113-04 minimialist-calendars-1113-05 minimialist-calendars-1113-06 minimialist-calendars-1113-07 minimialist-calendars-1113-10 minimialist-calendars-1113-08 minimialist-calendars-1113-11 minimialist-calendars-1113-09 Want your clients to remember you every single day of the year? Then this is the perfect client gift, upsell, or top level package inclusion to help them get organized and help you get noticed! Elevate the utilitarian calendar to a minimalist work of art with our Modern Minimalist™ Calendars: 2014-2018. Coordinates seamlessly with the bestselling Modern Minimalist™ Collection so that your branding carries through your entire product line. And clients LOVE it. These crisp, clean calendars are the ideal end-of-the-year upsell or “you’re the best” client gift. But don’t feel limited to just selling this until January 1st; the included modular date system lets you start a calendar in ANY month, so that you can share throughout the year. And to make things easier for you: turning the layers on and off to view subsequent years means you don’t have to annually upgrade your calendars through Design Aglow...just one less thing to worry about! As always, we've got you covered.

Modern Minimalist™ Calendars at a glance…
• 5 years of calendars, from 2014-2018
• 7 Versatile design means the calendars can be printed as mounted prints, frames prints, easel prints, standouts, metallic prints, for jewel cases, on white boards, trifolds, or magnets, wall clings, or as accordion and spiral books
• Layered PSD files for quick and easy editing

This product is also great for:
• Studio marketing
• Gifts for those who refer you
• Client gifts, upsells and collections
• Your own home, office or studio!

Click here to get your own Modern Minimalist™ Calendars!

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