Today we take a peek inside the studio of Emily Lapish Photography:
In what kind of space is your studio located?
How long have you been there?
What makes your studio special?
I absolutely love the clean, bright, open space in my studio. This is the first time in my six years of business that I have a separate, dedicated creative space, and the difference is amazing. Having the studio on the back of our property means no commute and no rent, but I'm still close enough to pop inside for lunch with my hubby (who works from home) and to be present when the kids get home from school.
How has it helped your business?
The studio has only officially been open since December 5th, when we threw a huge Grand Opening party and invited half the city! But already it's made a huge difference to have a professional studio space where I can host events, hold consultations, teach workshops, and shoot through the cold winter months (when in the past, clients would wait til the warmer months to book). Tangible products are very important to me both as an artist and a businessperson, and having a studio allows me to showcase my favorite Design Aglow frame collections and albums, as well as huge canvases. We've all heard the phrase "Show what you want to sell" and it definitely rings true; clients don't know that an 11x14 print is small until they see my 38x46 canvas on the wall - and it *doesn't* look huge!
Do you have any tips for opening a studio?
Use your space to its fullest potential! Think outside the box and dream up ways to get people in the door: host community events, local vendor markets, iPhone-ography classes for moms, wine tastings - whatever your passion is, find a way to use it to bring people in! This positions your business as a vital member of your community and increases Top of Mind Awareness for your potential clients ("Oh yeah, I've heard of her! She's the one that does those cool events in her studio!").
What products do you sell the most?
Albums and framed prints! The albums are my favorite, though. They fit so well into my branding since they tell a story, and my brand is all about lifestyle and storytelling. My images work together to paint a picture of who a family is at this particular stage in their lives, so albums just make sense.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
Almost everything I use in my studio is Design Aglow! I joke that if Design Aglow made toilet paper, I would buy it. The marketing products have elevated my clients' experience with my brand so much in the 4 years that I've used them, and the frames and albums are an extension of that quality. Using all Design Aglow products in my marketing, client experience, and products keeps my brand consistent, clean, and recognizable, and the quality can't be matched.
Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.
Here’s the thing: your family and friends want to buy you something for Christmas. And ideally, they want to get you something that you actually want. So why not tell them that you want a Design Aglow gift card? We’ve even written the email for you; just fill in the blanks, then cut and paste:
Dear Auntie/Best Friend,
You’ve been asking me what I would like for Christmas, and I’ve settled on the perfect present: a gift card from Design Aglow, which is a company that makes awesome templates for photographers. This would be the ideal gift to help my business grow!
(A Very Grateful) Me
And in the spirit of the season: purchase a few gift cards for your favorite photographer friends, your mentor, or someone in the industry who’s inspired you. Spread the holiday cheer!Leave A Comment
The Paper and Frame Shops will be on vacation from Wednesday, December 24th through Sunday, January 4th. But don't worry...we'll be back on Monday, January 5th to ship any orders that are placed while we're gone. Any orders placed during this break will still process in the system, but will be held for shipping until January 5th. Production will be slower during this time for our Albums, but will not stop completely. Feel free to email customer service with any questions you have during the holidays, and we will get back to you within 48 hours, Monday through Friday.
Have you tried the luxurious new line of Design Aglow Albums yet? Renee of Lambs and Lullabies Photography shares her success:
"I am in love with these albums! They sell themselves because they are very high quality and just beautiful! They fit my branding well and my clients love them.
I started marketing these albums a few months ago when you made the announcement that you would be offering them. I was searching for a couple months for the right album for my business and just couldn't find one. I looked closely at about 20 different album "suppliers," including all of the popular ones. When I got the email announcing the Design Aglow Albums, I knew they were exactly what I was looking for. I sold my first one about 3 months ago and I was even more impressed with it in person. When I delivered it to my client, she cried because she though it was so beautiful. She also ordered a second copy for her parents for Christmas.
One of my favorite things, and I didn't know you were going to do this when I decided on your albums, is that you have all of the tools available to sell the albums! I am finally buying a studio sample album, but I have used your marketing materials with no product sample and sold numerous albums already. Your album resources are easy to use and sell the product for me. Your article on how to start selling your albums made it super easy for me to get this product line up and running and saved me a lot of time. I also love the album swatches! Seeing and feeling the actual material is so much better than just viewing it on a computer screen.
I am ordering another album today for a newborn client and am designing a third album for another newborn client that will likely be ordering a couple more as gifts for the grandparents. I just got a booking yesterday because she loves the albums I offer (no joke)! She was wanting more information on the albums, so I made a blog post for her with images of the actual album I ordered for my first client (20 pages in Caribbean).
I couldn't be more impressed. I have a lot of photographer friends who use other albums that don't even compare. They are absolutely gorgeous, high-quality and simple to order. What more could you want in an album?"
Thanks for sharing, Renee! We love your approach and are so happy for your success. Enjoy your $75 shopping spree on us~
Have you created something awesome with Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!
Blink and you’ll miss it! The New Year is upon us, and we know it is going to be your best one yet! In order to assure your greatest measure of success with the least amount of time spent away from your craft, we’re also launching into 2015 with our most intuitive studio resources yet!
What’s our resolution for 2015? Simple. Our mission is to help you become:
Feel like you’re spinning your wheels (and your tire’s going flat)? Keep a list of five things you plan to accomplish each day in post-it notes, either in an app or pasted to your desk. Whether action items are small, like “Book a doctor’s appointment” or big like “Engagement session today,” it’s amazing how accomplished you feel when you’re taking action, even on the tiny things.
Make time count: Check out our Big Picture Planner for 2015! Not only does this little beauty build on our 2014 Planner, it’s even more…and we all love more.
Turn that frown upside down! Your career should embrace the best of your work life, so keep a folder or a ‘happy’ board of client letters, your favorite sessions and pictures and quotes to energize you. Lean on creative friends to share troubles and triumphs. Not every day has a silver lining, but it can feel a lot less grey when you keep a pep board (and squad) nearby.
The “fun” in Function: Take the guesswork out of marketing your business and spend more time doing what you love! Our Photographer’s PR & Marketing Guide means you spend less time obsessing and more time being.
You don’t have to crook your little finger while sipping tea to be worldly. We’re talking about staying on the cutting edge of marketing, whether it’s studying your favorite brands for ideas about sharing images (that get shared) on social media or attending seminars to boost your reach through email blasts.
Market share: Our Studio Look Book proves you know your market. Help clients visualize their sessions flawlessly as finished art pieces, and upsell and establish yourself as the ‘go to’ photography studio.
We all want success, but measurable goals are the difference between being on the right track (or about to derail into Fail-o-polis). Know what you want to accomplish, and make a list of 3-5 bulleted points showing actionable items you can take. Set a regular appointment with yourself to evaluate those goals. Are you making headway, or are you heading in the wrong direction?
Go for the Goal: To keep your workflow at the forefront of smooth, actionable motion, our Studio Workflow Assistant is the easy peasy key to ensuring a flawless, branded behind the scenes studio experience for you and your clients.
Inspiration can spring (surprise!) from the most seemingly mundane places. For a week, challenge yourself to look at an ordinary found object (like oatmeal) or situation (walking the dog) in a new light. When you look for the interesting angle, you’re expanding your creative bounds and thinking outside the box. Don’t be afraid to try new things. You’re an artistic dynamo!
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The price is right: Succeed simply with basic business finance and budgets. Our Pricing Guides provide Best Practices, calculating your time and paycheck and pricing to support your brand strategy. We even provide three ready-to-use price lists that you can put into place today!